The first year of life is a critical window for growth, brain development, and the establishment of lifelong eating behaviours. Yet across Europe and globally, parents and healthcare professionals continue to face contradictory advice, cultural barriers, gaps in guidance, and inconsistent support during the complementary feeding (CF) period.
To address these challenges, ESPGHAN has launched a comprehensive Infant Feeding Campaign to empower healthcare professionals (HCPs) and support parents and carers with clear, evidence-based, culturally adaptable guidance.
Our Goal
To promote healthy, safe, responsive, and context-appropriate complementary feeding practices that reflect the diversity of families’ environments, cultures, and resources - while ensuring infants have the best possible start to life.
All resources in this campaign have been co-developed with paediatric nutrition experts, registered dietitians, paediatric allergists, and the wider ESPGHAN Committee networks. They are designed to support both clinical practice and family education, and to be easily adapted across countries and contexts.
A clear, concise summary of ESPGHAN’s evidence-based recommendations, covering timings, texture progression, allergen introduction, dietary diversity, iron-rich feeding, and context-specific considerations for Europe and beyond.
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A practical guide supporting HCPs working in higher and lower resource settings to adapt advice to local realities, including food availability, affordability, cultural norms, water safety, and healthcare access.
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Quick-reference material summarising milestones, nutrient priorities, allergen guidance, responsive feeding, and region-specific considerations.
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A compact tool for Allied Health Professionals, such as dietitians, health visitors, and community nurses, providing essential tips on nutrient needs, feeding progression, vegan and plant-based diets, red flags, and counselling advice
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A comprehensive slide deck to support the training of colleagues and multidisciplinary teams. The set includes clinical cases, context comparisons, tips on allergen introduction, responsive feeding, and practical frameworks for supporting families.
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A highly visual guide showing developmental readiness cues, texture progression, allergen introduction, and feeding milestones from birth to 12 months.
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This poster highlights simple first foods that support iron intake at the start of complementary feeding, showing soft textures and early flavour exposure.
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This poster guides parents in progressing from smooth purées to thicker, lumpy foods and early finger foods, supporting safe texture development.
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This poster provides examples of nutritious plant-based foods for infants, helping families include legumes, tofu, and fortified foods confidently and safely.
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This poster demonstrates how to introduce common European allergens early in safe, age-appropriate forms to support allergy prevention.
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This poster promotes healthy drink choices by encouraging water and milk while discouraging sugary drinks and added sugars during complementary feeding.
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This poster shows how to adapt family meals for infants and supports the transition to self-feeding and shared mealtimes by 12 months.
Click to downloadThis campaign has been reviewed, supported, and endorsed by multiple General Paediatric Societies across Europe, reflecting a shared commitment to improving early feeding practices and supporting parents with consistent, evidence-based advice.
This campaign represents a collective effort across Europe to improve infant feeding practices and give families the support they deserve.
We invite healthcare professionals, national societies, educators, and parent-facing organisations to:
